Guidelines to use pastel colors in web

Color is one of the most powerful elements available to designers. The importance of color choice in UX design goes much deeper than simply choosing an aesthetically-pleasing palette. But not only choosing an aesthetically-pleasing palette, is important but an understanding of color psychology is a key aspect of creating a color palette that works well in digital design. A good color palette can improve UX and a bad color palette can provide bad experience too.

Psychology of colors

Colors are powerful tools that can create different feelings and emotions in human life. Colors will impact users in various ways such as emotions, to get their attention, to get them to the right track and most importantly to make a good perception in your brand.

This helps to understand how colors can influence users to make their decisions on our product and how the impact that colors can have on brains.

Red

Red is a color that gives us a sense of importance and notifies us about danger as well. Red color often associates with design in places where the user should pay special attention.

There are world-famous brands that use red as there primary color. For Example Youtube, KFC, Coca-Cola, CNN, Netflix.

Blue

Blue is well known as the most preferred and most important color that is commonly used in the design. Blue is used by financial organizations and health or fitness apps as well.

There are world-famous brands that use blue as there primary color. For Example Pay pal, Genie, Pay Here, Facebook, Twitter, Linked In.

Yellow

Yellow can mix smoothly with black text rather than white text to grab more user attention.

There are world-famous brands that use yellow as their primary color. For Example Mcdonald’s, IKEA.

Green

Green is the color of nature as it connected with the environment which can grab users’ attention easily.

There are brands that use green as their primary color. For Example What’s App, Spotify, Sprite.

Orange

Orange suites best in Art, Entertainment, Food, Sports, Transportation Industries.

There are brands that use orange as their primary color. For Example Fanta, Nickelodeon, Sketch App.

Purple

Purple is the color of royalty.

There are brands that use purple as their primary color. For Example Yahoo, Cadbury.

Black

The black color is more likely to increase brand recognition.

There are brands that use black as their primary color. For Example Gucci, Lakme.

White

White represents the simplicity of the products in both their form and function.

There are brands that use white as their primary color. For Example Apple.

Use of Pastel Colors

There has been a growing trend in web design for the use of pastels colors. They can be used to create a calm and welcoming effect on visitors. A lot of times sites use pastel colors to add a light and fun tone to their site. Pastel colors can also be used to create a feminine feeling. While pastel colors can have a great effect on the sphere you create on a website, they are also difficult to implement well.

Guideline 01: Use of pastel color as a background

When you need to add color as a background then the use of
pastel colors helps a lot. It is not overwhelming to use and
gives a unique look to your product.

Guideline 02: Use of pastel colors with the flat design style

The flat design seems to be increasingly popular since 2012 and is often associated with the use of pastel colors. Together they make a very clean and minimalist design.

Guideline 03: Use of pastel colors with the vintage design style

The pastel patterns and pale colors are quickly recognizable as vintage.

Guideline 04: Use of contrast colors with pastels

It is important to use contrast colors with pastel colors to highlight the specific details. It helps to improve User Experience of the product.

Guideline 05: Avoid overlaying text on backgrounds with the similar color values.

Avoid using overlay text on a background with same color value as it will not be properly visible on a website or app.

Guideline 06: Minimal use of pastel colors

When you need to add color as a background then use of pastel colors help a lot. It is not overwhelming to use and gives a unique look to your product.

Guideline 07: Consider user group with color blindness

When you need to add color as a background then use of pastel colors help a lot. It is not overwhelming to use and gives a unique look to your product.

I hope you all will consider these basic guidelines while designing. 

Thank you for reading!

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One thought on “Guidelines to use pastel colors in web”

  1. SEO Reseller says:

    Awesome post! Keep up the great work! 🙂

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