• Client

    Concept Design
  • Role

    UX and UI Design
  • Year

    2019-2020
  • Platforms

    Mobile
  • Software Used

    Figma, Zeplin

Overview

This app provides the best available route suggestions to cyclists in all kind of environments. It also suggests best stops for cyclists for a break e.g., cafe or restaurants on their cycling route.

My Role

I worked as a UX designer for this project. Some of my responsibilities included :
- Conduct user and market research and analysis.
- Identify the user and their needs.
- Facilitate ideation and design decisions.
- Create a wireframe and interactive prototype.

Business & Project Goals

Identified business goals; then identify usability goals that help to develop the UX vision and strategy.
- Increase subscriptions and visits.
- Provide better user experience for user through the app.
- Improve cycling experience for the user.
- Motivates user to take more & more rides on multiple routes.

User Research

How frequently does the user use the app while cycling and for route checking?

Pain Points

“Every time I decide to ride on new route, I have to check manually for cafes or restaurants on route.” How might we provide an experience for the user to find route and restaurants or cafe in one place?
“I like to ride on new locations, but I don’t always have time to find routes manually.” We could provide multiple route suggestions for the user to improve the user experience for the rider.

Competitive Analysis

Task Flow

Low Fidelity Design

UI Design

App Feature


Share On
Next